One form,
many moods.

project
00, culture blender
client
ourselves
scope
positioning, voice, identity, mark, object, website
year
2026
status
in progress
place
new york
An original sculptural study: translucent aqua around a milky opening, with a lilac layer and a precise silver edge.
01the form, soft center, exact edgeconcept visualization, 2026

the thinking

the question

How does a new studio show taste before it has clients? A list of services does not do it. A mood board does not do it either.

the idea

One form that stays itself while its mood changes. Clear, then milky. Soft, then pointed. A brand does the same when the season changes around it.

what we made

A line, a voice, a form, a mark, a colour set and a page that stays quiet around them. The form is still a render. Next, we print it and put it in a hand.

culture blender

02the name and the mark, the form as a ringworking drawing, not final

A little strange.
Very intentional.

03the voice, one line on frosted glass
An original concept visualization: a pointed translucent aqua loop with a lilac inner layer and a polished silver edge, on a dark ground.
04the form again, the same loop with a pointconcept visualization, 2026

Aa

one typeface
one text size
one statement

05the type, a working stack
06the colours, taken from the form

A small seam.
A whole different feeling.

07the voice, a second line
to shoot
08the form on a hand, window light, no retouching
to shoot
09the studio table at the end of a day, direct flash

credits

direction
Hanwen, Xing
form studies
concept visualizations, generated, 2026
photographs
to shoot
typeface
a working stack, the licence is open

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