Ideas you can feel.
Culture Blender is a creative agency being built in New York by Hanwen and Xing.
We connect brand thinking, marketing and art direction, so that one idea holds across words, images and objects.
project 00
- client
- culture blender, our own studio
- scope
- positioning, voice, identity, mark, object, website
- year
- 2026, in progress
- by
- Hanwen, Xing
- the question
- How does a new studio show taste before it has clients?
- the idea
- One form that stays itself while its mood changes. A brand does this too.
- what we made
- A line, a voice, a form, a mark, a colour set and this page.
culture blender
A little strange.
Very intentional.
practice
One idea, many ways to live. We work across the places where a brand takes shape, so its strategy and its expression belong to the same world.
- brand
- positioning, naming, identity, voice, systems
- marketing
- campaign ideas, messaging, content, rollout
- art and creative
- art direction, image making, editorial, objects and experiences
- listen
- We get close to the real brief.
- shape
- We find one point of view.
- make
- We bring it into the places where people meet the brand.
Every collaboration starts with the actual brief. The mix of disciplines follows what the idea needs.
studio
A small studio with a wide lens. We bring different ways of seeing together across brand, marketing and art.
We are interested in the overlap: where an observation becomes a message, where an object becomes an identity, and where a brand becomes part of culture.
- founders
- Hanwen, Xing
- base
- New York
- reach
- open to collaboration everywhere
contact
Have something in mind? Tell us what you are building, who it is for and what you want to change. A few lines are enough to start.
For now, reply to the person who shared this site with you. A project inbox comes soon.